What do you sell?

What does your business sell?

The corporate answer would be that a business sells a product, service or a skill. As ADIs there’s an argument that we sell all three..... but move the goalposts a little. What does your particular business really sell?

Opportunity?..... Enpowerment? ..... Cheap as chips lessons?..... Independence?..... Peace of mind?..... Satisfaction?

I appreciate, and am increasingly concerned that talking to myself will be seen as the first sign of madness, but........The marketting guru would tell you that you should listen to your potential customers, find out what they need - then create the product to suit the individual and not sell a 'one-size fits all' idea....... would you agree with that?

Hi Lin

Is it more worrying when you get a reply in a different voice when your talking to yourself?

You are quite right I think.
You need to find out what the person on the other end wants. You can only find that out by getting passed the how much is it question, unless you sell lessons like chips!!
Having said that, there are certain chip shops that I avoid because they don't look after quality.

So pleased the echoes have stopped for a while!!

I think there are a huge number of different ways of thinking about this Chris! I certainly dont profess to have a 100% correct idea or that it would be the right choice for everyone!

I come across an awful lot of ADIs who purely sell what they want to give, to each and every client come what may!

I think there is a need to understand what the customer wants/needs. Many blame the DSA and say that there are too many driving instructors and not enough work ..... and they cant see past the learner driver market. But how many licence holders are there? Lets say about 25 million, and driving instructors lets say 50,000 not a bad market ratio? A good salesperson recognises the need and sells the product/service to fit.

Hi Lin

That's exactly why we should embrace CPD.
Additional qualifications demonstrate a degree of training.
I've not attended a training course that I've not got something useful from.
You also gain a wider perspective.
A market of around a million learners doesn't allow us 20 each. (20 x £15 = £300 a week before tax and mortgage )
I notice that you are sticking with the UK market with your figures.

ChrisandRuth wrote:

I notice that you are sticking with the UK market with your figures.

Hmmmm! 1nfluence Driver Trainers International has a nice ring to it!!